The chicken is currently reared in Wiltshire, not far from Stonehenge, under the watchful eye of Tim, on a farm deep in the rolling countryside, near Amesbury.
A very modern method of brood and move is used to rear the chicks, which means that the chicks are moved at 5 weeks of age from their brooding site, where they have been since one day old, to their free range housing 5 miles away. This ensures a really clean environment for the chicken, giving a very healthy bird without the use of any antibiotics.
Summary of welfare protocol:
- Slow growing breeds, selected for their ability to live outdoors and meat quality.
- The birds grown in smaller groups, with free access to large grassy areas and banks.
- The birds part of a very modern brood and move system, ensuring they have a clean environment to grow in, at all stages of their life.
- A diet consisting of 100% plants based on cereals, free from artificial sugars and supplemented by protein from peas.
- A unique feeding regime in which natural whole maize and natural whole oats from neighbouring farms are fed alongside the whole cereal feed diet.
- Whole apples are introduced at 7 weeks to add enrichment.
- Unlimited outdoor space, with shaded areas, and dust bowls for scratching.
- Absolute scrutiny and traceability of the methods used throughout the entire process.
- Transport and factory fully BRC certitifed with the very highest accreditation.